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FIXED ODDS
Power your sportsbook with BetMakers' Fixed Odds services

The most complete, high-performance racing solution available. From pricing and data to frontend experiences and risk management, we deliver a flexible, scalable ecosystem that meets your operational needs.

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Industry-leading racing marginsHighest racing margins with full control and modular options.
Over 335,000 races annuallyMore betting frequency than any competitor.
Modular or turnkey deploymentUse standalone data, MTS, or a full-service UI.
A Fixed Odds ecosystem built for racing profitability

BetMakers' Fixed Odds stack gives you complete control, speed, and scale. Whether you're building from the ground up or need a plug-and-play solution, our modular platform adapts to your strategy. At its core is RaceOdds, powering market creation, pricing, and coverage across all three racing codes, with flexible services layered on to meet your needs.

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Flexible Platform Deployment
Custom or turnkey — launch the way that suits your business.Whether you're building a custom sportsbook or need a ready-to-launch solution, our platform adapts to your strategy and scale.
Core Engine: RaceOdds
Fast, accurate, and built for volume. At the heart of the stack is RaceOdds — our powerful data engine that drives RaceOdds+ and RaceBook+, enabling quick market creation and precise odds.
Comprehensive Racing Coverage
All codes, all year — with industry-best data. Access seamless coverage across thoroughbred, harness, and greyhound racing with unmatched frequency and depth.
Add-On Services for Growth
Scale operations with expert support or a ready-made front end. Enhance your stack with Managed Trading Services or launch fast with our full white-label sportsbook interface.
Built for Scalability and Profitability
Grow confidently with a racing-first solution. Designed for performance and adaptability, our stack offers the most scalable and operator-friendly racing setup in the industry.
PRODUCTS WE OFFER
CORE PRODUCT
RACE ODDS
RaceOdds is the foundation of BetMakers' racing ecosystem. It's a high-performance data service that enables event creation, dynamic pricing, racefield access, and result management for over 335,000 races per year.
Official Racing DataReal-time data for Thoroughbred, Greyhound, and Harness racing.
End-to-End AutomationAutomated race coverage from creation to settlement.
Dynamic Pricing EngineReal-time odds driven by our Price Manager technology.
Race Day ControlLive integrity monitoring with manual override options.
Enriched Racing ContentSilks, form, and visuals across 32+ jurisdictions via Racelab.
HeadingEasily integrates with any sportsbook tech stack.
RACEODDS & MTS
RACEODDS+
RaceOdds+ combines all the capabilities of RaceOdds with BetMakers' Managed Trading Services — making it a full-service risk, odds, and operations solution.
Managed Trading ServicesComplete market creation, pricing, risk, and settlement.
24/7 Expert SupportAround-the-clock trading help via Slack or custom channels.
Global Trading TeamTeams in AU and UK for seamless global coverage.
Outsource with ControlIdeal for sportsbooks outsourcing risk but keeping front-end control.
EMBEDDED SOLUTION
RaceBook+
RaceBook+ is our turnkey racing platform, fully managed by BetMakers and built on top of RaceOdds and RaceOdds+. It includes everything from frontend UI/UX to data feeds, trading, and ongoing product development.
Branded User InterfaceCustom UI with top-tier UX and full lifecycle management.
Global Racing Coverage335,000+ races/year across worldwide jurisdictions.
Real-Time AnalyticsIntegrated dashboard with live performance tracking.
Zero Dev OverheadAutomatic updates and roadmap delivery—no internal build needed.
Launch-Ready PlatformBuilt for sportsbooks, B2B providers, and lotteries.
RACEODDS & MTS
MANAGED TRADING SERVICES
BetMakers' MTS is the industry's largest dedicated racing trading team, delivering automated pricing with 24/7 human oversight.
24/7 Risk ManagementContinuous trading execution and risk control.
Global Trading Team40+ experts across Australia and the UK.
Human + AutomationBlends tech and human input for better margin control.
Race Day IntegrationConnects with Race Day Control for real-time data correction.
RELATED PRODUCTs

Explore related products that support your fixed odds offering with embedded racebooks, real-time data, and fully managed trading services.

Straight from the source

We believe that BetMakers’ RaceOdds solution will take the Hollywoodbets Racing product to even greater heights. The solution allows us to offer over 335,000 races a year to our customers and ensures we have content consistently available across the three codes. This collaboration helps us provide an unparalleled experience to our valued customers"

Wayde Dorkin - Head of Product - Hollywoodbets
Who Can Benefit?

Whether you're building from scratch or scaling an existing racing brand, BetMakers' Fixed Odds stack lets you launch, operate, and grow a world-class racing experience.

Operators & BookmakersOperators & Bookmakers
Tote OperatorsTote Operators
RacetracksRacetracks
LotteriesLotteries
Platform ProvidersPlatform Providers
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FREQUENTLY ASKED QUESTIONS

RaceOdds is the core data and pricing engine. RaceOdds+ adds full managed trading services on top — ideal if you want to outsource risk.​

Insights
BetMakers signs new deal with Hollywoodbets in South Africa
2025-04-16BetMakers signs new deal with Hollywoodbets in South Africa
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Ready to Elevate Your Betting Operations?
Ready to Elevate Your Betting Operations?Access cutting-edge technology, real-time data, and powerful trading solutions to optimise your operations and maximise profits.
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