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Racing Enhanced

BetMakers delivers the world’s most comprehensive solutions for tote and fixed odds betting on racing.

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Revolutionising Betting on Racing

We’re revolutionising betting on racing at BetMakers, with cutting-edge technologies that empower our partners to offer market-leading betting experiences, seamlessly.

INDUSTRY-LEADING COVERAGE

We offer the industry's most extensive range of racing data and betting options.

ENHANCED MARGINS

We have advanced pricing models that maximize profitability for our partners.

COST-EFFECTIVE SOLUTIONS

We deliver the best value, with competitively priced technology and data solutions.

INTEGRATIONS YOUR WAY

We're experts in flexible integration, with options tailored to our partners' needs.

Build your perfect Betting ecosystem

Our solutions are comprehensive, with technologies and services for tote and fixed odds betting that meet the needs of every type of racing or betting organisation. 

FIXED ODDS

Real-time configurable odds for over 300,000 races per year with our Price Manager solution.

TOTE SERVICES

Seamless integration, guaranteed returns, and risk-free profits with BetMakers’ Global Tote.

MANAGED TRADING

Advanced risk management and trading services, with SaaS and outsourced implementation options.

DATA SERVICES

Robust data solutions for the creation of market-leading racing products and services.

FORM & STATISTICS

Comprehensive analytics that give end users valuable tools for maximum customer engagement.

PLATFORMS

State-of-the-art white label betting platforms that enhance the user experience.

WAGERING TERMINALS

High-performance hardware and software solutions for venue based betting and services.

ON-TRACK SERVICES

Turn-key installation, betting operations, maintenance, and back office solutions.

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Featured Solutions

Our range of tote and fixed odds solutions is extensive and comprehensive. A few of our solutions for betting on racing are featured here. 

FIXED ODDS

BetMakers’ Price Manager gives betting operators the tools to implement pricing strategy instantly, with a single user-friendly platform to manage their entire fixed odds racing offering.

Consisting of BetMakers’ price management and automated trading strategies underpinned by our proprietary racing rating and pricing model, Price Manager features market monitoring and analysis and boasts the most extensive coverage of racing events available, with over 300,000 racing events per year – 24 hours a day, seven days a week.

Offering fixed odds for win, place, exotics and derivatives, Price Manager automatically manages an operator’s prices across thousands of markets simultaneously and offers flexible options for operators of any size.

BetMakers recently completed a big update of Price Manger including a new pricing engine, refreshed UI, additional price sources and markets, and other upgrades to deliver a more powerful, faster, feature-rich solution. 

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Betting Platforms

Betting platforms from BetMakers enhance the user experience and drive engagement, making our solutions the choice for partners all over the globe. 

Flexible options for bookmakers include a powerful End-to-End Platform solution, the quick-to-deploy yet feature-rich Embedded solution, and CoreAPI, a single integration to access content and proprietary bet types.

All BetMakers solutions offer a seamless user experience enhanced with data, content, and product options. Engagement and retention efforts are bolstered with robust back office modules and the powerful Promotion Engine. Our expert trading team can deliver a fully outsourced risk and trading solution covering the event lifecycle or we can provision trading and risk management packages under a bespoke SaaS solution. 

We’re poised to release our biggest update ever – our Next Gen. The heart of a completely revamped product suite, Next Gen will deliver a superior platform for wagering partners and a superior experience for their users.

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Embedded Racebook Solution

Racing is a rich source of always-on content from a sport that boasts a large international menu of participants. BetMakers helps betting operators quickly and easily add a racing vertical to native applications and websites with a simple plug-in, delivering a complete customised racebook with fixed odds, managed trading, and pari-mutuel features in as few as six weeks.

Our approach helps get you to market quickly with our custom UI that sits within your existing app or website and connects to your wallet. Despite being simple and fast to kick-start, our Embedded Racebook is powerful, with full user journey and race card styling and offers a user experience that includes form, data, and embedded video.  

BetMakers’ technology accepts and settles all wagers and our experts handle trading and risk management. After launch, we serve up ongoing enhancements from our extensive feature roadmap. It’s a win-win for racing and for your customers.

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Form & Statistics by RACELAB

BetMakers’ market-leading form and statics tools from RACELAB – now part of BetMakers Technology Group – give players a unique edge and drive user engagement.

RACELAB’s comprehensive suite of performance-boosting services include AI tech-driven betting prompts, an easy-to-understand rating system, configurable tips, concise and timely comments, unique speedmaps, and relevant statistics. 

All of this plus global market coverage across three racing codes means that BetMakers’ RACELAB helps partners create sticky user experiences that drive turnover.

Fully integrated with the Next Gen Platform, RACELAB’s tools bring a game changing edge to BetMakers’ solutions.

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Global Tote

BetMakers’ Global Tote powers the world’s pari-mutuel wagering markets, offering SaaS solutions for tote wagering that feature a large international menu of pools and bet types, advanced solutions for international commingling and World Pools, support for high value players, and broad integration capabilities that help our partners reach new markets and extend new products and services to the point of sale.

Global Tote offers advanced solutions for wagering terminal hardware and software including our innovative embedded tote software that allows tote wagering on lottery and casino terminals. We also offer turn-key tote ADW wagering websites and multiple approaches for offering mobile wagering, including native apps. 

Behind the scenes, Global Tote’s comprehensive services include hosting, flexible packages for tote system operations and race day control, and in-venue operations and support for a truly advanced, turn-key wagering solution.

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About BetMakers

BetMakers Technology Group creates technology, data and service solutions that simplify betting at critical points along the wagering lifecycle. 

We cater to licensed racing and wagering operators all over the globe – a small sample of which are shown here – to help them unlock new revenue streams, expand markets, and enhance the user experience. 

Learn more about BetMakers and meet our leadership team on our About page.

More About BetMakers
Investors

A trusted and respected member of the international racing community, BetMakers Technology Group is a public company listed on the Australian Securities Exchange (ASX:BET) and headquartered in Australia.

View ASX releases, recent investor presentations, ESG reports and other content of interest to the investment community in our Investor Information section.

Investor Information
Working at BetMakers

BetMakers is a global company with team members in Australia, the Americas, Europe and Asia. We offer exciting opportunities for team members as a leading software development company for sports and racing and an ASX Top 300 business. 

Learn more about joining BetMakers and read what our fellow team members have to say about working here by visiting the Careers section.

Careers at BetMakers