About Betmakers
BetMakers Technology Group (ASX: BET) is a leading global provider of B2B wagering technology and services, supporting licensed betting operators in 30+ countries. Our advanced platforms, fixed odds and pari-mutuel wagering solutions, data services, and betting content empower rightsholders and racetracks to unlock new revenue streams while enhancing the betting experience.
Headquartered in Melbourne, Australia, with offices across Australia, the UK, Ireland, the USA, and Asia, BetMakers is at the forefront of innovation in racing and betting technology.
OUR MISSION
Our mission is to power excitement, growth and sustainability of wagering globally.
OUR VALUES
RESPECTED
AND TRUSTED
We do the right thing and are responsible and accountable for our actions.
ENERGETIC
AND INNOVATIVE
We are passionate, think big and always look to improve.
PURSUING
EXCELLENCE
We are in a continuous pursuit of elevating our products and services to the highest standards.
TEAM
MINDSET
Working together, we support each other through the challenges and celebrate our wins.
CUSTOMER
FIRST
We are proactive and deeply understand customer needs, keeping them at the forefront of everything we do.
OUR Behaviours
We do what we say.
We think ahead and act.
We push through obstacles and find solutions.
We are accountable.
We have each other’s back.
Where We Fit In
BetMakers services the global racing and betting industries, delivering B2B solutions that simplify betting for bookmakers, pari-mutuel wagering operators and racing bodies so they can give their customers a secure, transparent and thrilling betting experience.
Bookmakers
Betting Platform Development
Embedded Racebook
Fixed odds pricing
Managed Trading Services
Data, form and content
Racing vision and streaming
Reporting and analytics
Pari-Mutuel Operators
Quantum™ tote engine
SaaS hosting and system operations
International pool commingling
Betting terminal hardware solutions
Betting terminal software solutions
Betting platform development
Racing Bodies
Content aggregation
International content distribution
Race day controls
Reporting
Official price
Integrity platforms
What We Deliver
At BetMakers, everything we do is designed to deliver growth to our partners – and to the racing industry as a whole – through innovation, connectivity and integrity.
Innovation
We equip our racing and betting partners with advanced technology platforms that simplify betting.
Connectivity
We connect bettors with new content and rights holders with new markets.
Integrity
Our integrity and official price solutions give racing bodies vital tools to protect racing’s stakeholders.
Our DIVISIONS
BetMakers delivers a comprehensive suite of B2B technology and service solutions for racing and betting stakeholders through its Global Betting Services and Global Tote brands.
Through Global Betting Services, BetMakers extends a complete betting technology and service suite for bookmakers that is flexible, technologically advanced, easily integrated and able to grow to suit any size operation.
GBS betting platform development capabilities deliver a flexible range of platform solutions for fixed odds, tote and sports betting including white-label embedded racebook solutions for both online and terminal betting applications.
BetMakers’ Global Betting Services also offers rights holders effective rights partnership management for their content and gives racing bodies advanced solutions for race day control, official price, and integrity platforms.
Through Global Tote, BetMakers delivers an advanced pari-mutuel wagering technology and service solution. Anchored by the internationally-deployed Quantum™ Tote Engine, wide-ranging integration capabilities, global SaaS hosting and operations services, and far-reaching international commingling capabilities, Global Tote’s solutions are helping propel the racing industry forward.
Global Tote’s wagering terminal hardware solutions and software solutions – including its fast and flexible embedded racebook solution – offer betting operators maximum freedom in designing their betting ecosystem. Combined with BetMakers’ full range of platform solutions and service options, Global Tote offers its partners a complete omni-channel solution for pari-mutuel wagering.