About Betmakers

BetMakers Technology Group (ASX:BET) is a leading global B2B provider of technologies and services that simplify betting at critical points along the wagering life cycle, unlocking new revenue streams, expanding markets, and enhancing the user experience.

Headquartered in Australia, BetMakers is a global organization with over 400 team members and with business offices, technology centres and operations facilities on four continents.

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Our mission is to power excitement, growth and sustainability of wagering globally.



We do the right thing and are responsible and accountable for our actions.


We are passionate, think big and always look to improve.


We are in a continuous pursuit of elevating our products and services to the highest standards.


Working together, we support each other through the challenges and celebrate our wins.


We are proactive and deeply understand customer needs, keeping them at the forefront of everything we do.

OUR Behaviours

We do what we say.
We think ahead and act.
We push through obstacles and find solutions.
We are accountable.
We have each other’s back.

Where We Fit In

BetMakers services the global racing and betting industries, delivering B2B solutions that simplify betting for bookmakers, pari-mutuel wagering operators and racing bodies so they can give their customers a secure, transparent and thrilling betting experience.


Betting Platform Development
Embedded Racebook
Fixed odds pricing
Managed Trading Services
Data, form and content
Racing vision and streaming
Reporting and analytics

Pari-Mutuel Operators

Quantum™ tote engine
SaaS hosting and system operations
International pool commingling
Betting terminal hardware solutions
Betting terminal software solutions
Betting platform development

Racing Bodies

Content aggregation
International content distribution
Race day controls
Official price
Integrity platforms

What We Deliver

At BetMakers, everything we do is designed to deliver growth to our partners – and to the racing industry as a whole – through innovation, connectivity and integrity. 


We equip our racing and betting partners with advanced technology platforms that simplify betting.


We connect bettors with new content and rights holders with new markets.


Our integrity and official price solutions give racing bodies vital tools to protect racing’s stakeholders.


BetMakers works with some of the global gaming industry’s largest operators and most prestigious racetracks.


BetMakers delivers a comprehensive suite of B2B technology and service solutions for racing and betting stakeholders through its Global Betting Services and Global Tote brands.

Through Global Betting Services, BetMakers extends a complete betting technology and service suite for bookmakers that is flexible, technologically advanced, easily integrated and able to grow to suit any size operation.

GBS betting platform development capabilities deliver a flexible range of platform solutions for fixed odds, tote and sports betting including white-label embedded racebook solutions for both online and terminal betting applications.

BetMakers’ Global Betting Services also offers rights holders effective rights partnership management for their content and gives racing bodies advanced solutions for race day control, official price, and integrity platforms.

Through Global Tote, BetMakers delivers an advanced pari-mutuel wagering technology and service solution. Anchored by the internationally-deployed Quantum™ Tote Engine, wide-ranging integration capabilities, global SaaS hosting and operations services, and far-reaching international commingling capabilities, Global Tote’s solutions are helping propel the racing industry forward.

Global Tote’s wagering terminal hardware solutions and software solutions – including its fast and flexible embedded racebook solution – offer betting operators maximum freedom in designing their betting ecosystem. Combined with BetMakers’ full range of platform solutions and service options, Global Tote offers its partners a complete omni-channel solution for pari-mutuel wagering.