About Betmakers

BetMakers Technology Group (ASX:BET) is a leading global provider of technologies and services that monetize horse racing for stakeholders at every stage of the racing life cycle with solutions for racing bodies, bookmakers, and pari-mutuel wagering operations.

Based in Australia, BetMakers is a global organization with over 500 team members and business and operational offices on four continents.

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Our mission, is to power excitement, growth and sustainability of wagering globally.



We do the right thing and are responsible and accountable for our actions.


We are passionate, think big and always look to improve.


We are in a continuous pursuit of elevating our products and services to the highest standards.


Working together, we support each other through the challenges and celebrate our wins.


We are proactive and deeply understand customer needs keeping them at the forefront of everything we do.

OUR Behaviours

We do what we say.
We think ahead and act.
We push through obstacles and find solutions.
We are accountable.
We have each other’s back.

Where We Fit In

BetMakers forms a vital link between racing’s rights holders, wagering organisations, authorities and participants to help deliver a secure, transparent, thrilling betting experience.

Rights Holders

Rights management
Content distribution
Integrity platforms
Race day control
Racing Vision
Reporting and analytics

Wagering Operators

Tote systems
Fixed Odds systems
Digital betting platforms
Betting terminals
Managed Trading Services
Hosting and operations
Race Day controls
Global commingling

Racing Authorities

Integrity platforms
Reporting and analytics
Official price


Global racing content
New bet types
High liquidity pools
Innovative payment tools
Amazing user experiences

What We Deliver

At BetMakers, everything we do is designed to deliver growth to our partners – and to the racing industry as a whole – through innovation, connectivity and integrity. 


We develop advanced, mission-critical betting technology platforms for enterprise operators.


We bring the world of racing together, connecting bettors with new content and rights holders with new markets.


Our integrity platforms give operators and racing authorities vital tools to protect racing’s stakeholders.


We offer betting operators and rights holders new revenue streams across multiple channels.

Our Expansive—and Growing—Network of Partners

BetMakers works with some of the gaming industry’s largest operators and most prestigious racetracks.

Our Brands

BetMakers’ Global Racing divisions offer a comprehensive suite of technology and service solutions for racing and betting stakeholders.

Global Betting Services offers a complete betting technology and service suite for bookmakers that is flexible, technologically advanced, easily integrated, and able to grow to suit any size operation. 

  • Advanced white-label platforms.
  • Expert Managed Trading Services with flexible implementation options.
  • Data from the full event lifecycle.

Global Tote delivers solutions that propel the racing industry forward with technologies and services for the global pari-mutuel market.

  • Flexible and powerful Quantum™ tote engine.
  • Far-reaching global commingling capabilities.
  • Turn-key operations.

Global Racing Network is a one-stop-shop for racing data, content, and integrity solutions for racing bodies.

  • The means to connect rights holders with international betting operators.
  • Data and tools to stimulate wagering.
  • A robust and data-rich integrity platform.