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PLATFORMS & TERMINALS
SEAMLESS BETTING EXPERIENCES

Deliver seamless wagering experiences across web, mobile, and venue environments with our integrated suite of digital platforms and retail terminals.

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Omnichannel DeliverySeamless betting across web, mobile, and retail channels.
Rapid Go-To-MarketLaunch fast with turnkey platforms and onboarding.
Scalable and Feature-RichBuilt to handle high volumes with full platform capabilities.
Build once. Operate everywhere.

BetMakers' Platforms & Terminals solution powers seamless betting experiences across digital and retail channels. From full-service wagering platforms to embedded racebooks and high-performance terminals, our technology stack gives you the flexibility to launch, scale, and unify your operations faster and with less overhead.

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End-to-End Platform Stack
Everything you need to run a racing sportsbook: data, odds, account management, compliance, and frontend in one integrated environment.
Fast, Flexible Deployment
Launch in weeks, not months. Modular architecture and pre-certified components accelerate onboarding and go-to-market timelines.
Unified Customer Experience
Punters enjoy the same intuitive interface, markets, and features whether they're on desktop, mobile, or placing a bet at a racecourse terminal.
Integrated Ecosystem
RaceBook+, RaceOdds, RaceLab, and Global Tote come pre-integrated to simplify operations and ensure consistent performance across all channels.
PRODUCTS WE OFFER
NEXT-GEN WAGERING PLATFORM
APOLLO
Apollo is BetMakers' next-generation full-stack betting platform built for the Australian market. It combines fixed odds and tote betting with customer account tools, compliance controls, and a fully customisable frontend. Engineered for rapid deployment and regulatory readiness, Apollo gives operators everything they need to launch a modern racing sportsbook, fast, flexible, and future-proof.
Australia-ReadyPre-approved by all major licensing bodies to accelerate compliance and launch.
Complete Platform StackIncludes pricing engines, bet processing, risk tools, account management, and payments.
Rapid DeploymentLaunch a feature-rich sportsbook in weeks with our proven onboarding process.
White-Label PlatformCustomisable user interface tailored to your brand and market needs.
Fully IntegratedConnects seamlessly with RaceOdds, RaceLab, and Global Tote out of the box.
Always Up-to-DateCloud-based architecture with continuous updates and minimal maintenance.
UNIFIED TOTE & DIGITAL PLATFORM
GTX DIGITAL
GTX Digital is BetMakers' next-generation tote platform that unifies pari-mutuel and fixed odds wagering in a single, omnichannel system. Powered by the Quantum™ engine and built on a modular tech stack, it delivers a fast, immersive betting experience across web, mobile, and in-venue channels. With seamless API integration and global scalability, GTX Digital modernises tote operations while giving operators complete control over their brand and data.
Unified Betting ExperienceSupports tote and fixed odds side by side with a single login and bet slip.
Omnichannel DeliveryDeploy across web, mobile apps, and retail terminals with synchronised content.
High-Speed PerformanceProcesses thousands of transactions per second with Quantum™ at the core.
Modern UI/UXResponsive, race-rich interface with live video and intuitive design.
Extensible ArchitectureEasily add sports betting, iGaming, or other modules through flexible APIs.
Global ScalabilityLive in North America, Europe, and Asia with multi-currency and multi-language support.
UNIFIED TOTE & DIGITAL PLATFORM
RACEBOOK+
RaceBook+ is BetMakers’ embedded racebook solution that delivers a fully managed racing sportsbook front-end. Designed for fast deployment and minimal development, it can be integrated into any existing platform or launched as a standalone white-label site. Powered by live data and trading services, RaceBook+ gives operators a complete, branded racing experience—without the operational overhead.
Plug-and-Play IntegrationEasily embed into your existing sportsbook or iGaming platform with minimal effort.
White-Label and CustomisableFully flexible UI that matches your brand, with configurable features and layout.
Powered by BetMakersBacked by RaceOdds and MTS for real-time pricing, accurate results, and 24/7 trading.
Full Lifecycle ManagementCovers every step from form and fields to bet acceptance, settlement, and analytics.
Zero Development OverheadA fully managed solution with ongoing updates and no internal dev required.
Launch-Ready SolutionGo live in a fraction of the time it takes to build your own racing product.
UNIFIED TOTE & DIGITAL PLATFORM
BETLINE TERMINALS
BetLine is BetMakers’ retail terminal series, designed to bring digital-grade betting to physical venues. From self-service kiosks to teller-assisted and portable devices, BetLine offers a range of high-performance hardware that delivers fast, intuitive betting experiences on course or in-shop. Built for durability, flexibility, and ease of maintenance, BetLine is a proven solution for scalable retail wagering.
Multiple Terminal TypesChoose from self-service kiosks, dual-mode teller stations, or portable units to suit any venue.
Intuitive User InterfaceEasy-to-navigate touchscreen design for both punters and tellers, modelled on mobile UX patterns.
Built for Speed and ScaleHigh-performance hardware with industrial components for fast transactions, even during peak traffic.
Dual Wagering SupportSupports both tote and fixed-odds betting on the same device to future-proof your retail channel.
Easy Maintenance and MonitoringModular hardware, remote diagnostics, and 4G/5G support reduce downtime and simplify servicing.
Proven Global ReliabilityDeployed across thousands of venues worldwide with enterprise-grade security and compliance.
RELATED PRODUCTs

Explore related products that enhance your platform with integrated pricing, data, trading services, and omnichannel delivery.

Straight from the source

We believe that BetMakers’ RaceOdds solution will take the Hollywoodbets Racing product to even greater heights. The solution allows us to offer over 335,000 races a year to our customers and ensures we have content consistently available across the three codes. This collaboration helps us provide an unparalleled experience to our valued customers"

Wayde Dorkin - Head of Product - Hollywoodbets
Who Can Benefit?

Our Tote solution is ideal for traditional racing operators looking to modernise, expand, or digitally transform their pari-mutuel wagering offerings.

Operators & BookmakersOperators & Bookmakers
Tote OperatorsTote Operators
RacetracksRacetracks
LotteriesLotteries
Platform ProvidersPlatform Providers
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FREQUENTLY ASKED QUESTIONS

Apollo is a full-service wagering platform tailored for the Australian market – it includes everything (fixed odds, tote, accounts, compliance) to run a sportsbook end-to-end. GTX Digital, on the other hand, is our global tote-focused platform that unifies tote and fixed odds betting for digital channels. If you need an all-in-one betting platform with Australian compliance out of the box, Apollo is ideal. If you are a tote or ADW operator looking to modernize your online offering (and add fixed odds alongside), GTX Digital is the perfect.​

Insights
BetMakers signs new deal with Hollywoodbets in South Africa
2025-04-16BetMakers signs new deal with Hollywoodbets in South Africa
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Ready to Elevate Your Betting Operations?Access cutting-edge technology, real-time data, and powerful trading solutions to optimise your operations and maximise profits.
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