BetMakers' Data and Informatics solution delivers world-class racing data and analytics to enhance betting platforms and empower informed wagering. It combines the world's most sophisticated global racing database with elite analysis tools for professional punters - giving both operators and bettors a competitive edge.
Unlock powerful, real-time racing intelligence that drives engagement, boosts turnover, and supports more informed wagering decisions. Whether you're building advanced betting models or enhancing your platform with richer insights, our Data & Informatics suite delivers the depth and flexibility you need.
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Explore related products that extend the power of RaceLab and Punting Form. Whether you're looking to enhance your pricing, launch a racing frontend, or streamline trading operations, these solutions help you get more from your data.
We believe that BetMakers’ RaceOdds solution will take the Hollywoodbets Racing product to even greater heights. The solution allows us to offer over 335,000 races a year to our customers and ensures we have content consistently available across the three codes. This collaboration helps us provide an unparalleled experience to our valued customers"
Our solution is ideal for traditional racing operators looking to modernise, expand, or digitally transform their pari-mutuel wagering offerings.
Operators & Bookmakers
Traders & Risk Teams
Professional Punters & Analysts
Racing Bodies & TotesRaceLab is built for seamless B2B integration, delivering real-time ratings, predictive indicators, and automation tools for bookmakers and trading teams. Punting Form is designed for advanced punters and analysts who need precision analytics, custom pace maps, and direct access to historical split data. RaceLab’s ratings engine is built on Punting Form data, which supplies the historical and performance detail needed for accurate modelling.
