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DATA & INFORMATICS
POWERING SMARTER WAGERING THROUGH DATA

BetMakers' Data and Informatics solution delivers world-class racing data and analytics to enhance betting platforms and empower informed wagering. It combines the world's most sophisticated global racing database with elite analysis tools for professional punters - giving both operators and bettors a competitive edge.

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Global racing databaseStandardized ratings system across hundreds of thousands of races worldwide.
Advanced analytics & insightsForm benchmarks, speed maps, sectional times, performance factors.
Seamless IntegrationEasy API connectivity into any fixed odds, tote, or ADW betting platform.
Smarter data. Better decisions.

Unlock powerful, real-time racing intelligence that drives engagement, boosts turnover, and supports more informed wagering decisions. Whether you're building advanced betting models or enhancing your platform with richer insights, our Data & Informatics suite delivers the depth and flexibility you need.

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Real-Time Insights
Deliver live form, sectional, and pace data that keeps users informed and betting confidently.
Boost Engagement
Engage bettors longer with rich data and visuals that drive stronger turnover.
Built for Flexibility
Use our data as-is or customise it to suit trading, analytics, or product needs.
Easy Integration
Seamlessly embed data and tools into any platform or user interface.
PRODUCTS WE OFFER
RACELAB
Racelab
RaceLab is BetMakers' global racing intelligence engine. It powers real-time ratings, runner insights, and predictive indicators across hundreds of thousands of races. Designed for seamless integration into betting platforms, RaceLab transforms raw racing data into actionable, UX-ready insights for bookmakers, traders, and punters. It underpins products like RaceBook+, RaceOdds+, and Apollo, delivering consistent, form-rich experiences across all channels.
Global Ratings EngineStandardised performance ratings across international jurisdictions and race codes.
Runner BenchmarkingCompare historical form, predictive metrics, and performance indicators.
Race Summaries and VisualsIncludes speed maps, runner comments, and verdicts for display in front-end products.
Seamless IntegrationAvailable via API and pre-integrated into RaceBook+, RaceOdds+, Apollo, and GTX Digital.
Predictive IntelligenceDesigned for automated pricing, trading signals, and enhanced user experience.
PUNTING FORM
Punting Form
Punting Form is the analytics platform of choice for serious punters and racing professionals. It offers industry-leading sectional times, IVR charts, and historical form data across every split of a race. Designed for flexibility and precision, it supports deep analysis, model building, and strategy testing through interactive tools and raw data downloads. Trusted by high-stakes players worldwide, Punting Form gives users the insight and control they need to make smarter betting decisions.
Sectional TimesDetailed split data for every 200m of a race to support pace and tempo analysis.
IVR ChartsVisualise race speed, acceleration, and variance using industry-standard ratings.
Custom Pace MapsBuild and compare speed and positioning maps to uncover form patterns.
Historical Form TablesInteractive, detailed runner form data to support deep race review.
Raw Data AccessDownloadable CSV/JSON files for punters building models or testing strategies.
Trusted by ProfessionalsUsed by elite punters and analysts for high-stakes, precision-driven wagering.
RELATED PRODUCTs

Explore related products that extend the power of RaceLab and Punting Form. Whether you're looking to enhance your pricing, launch a racing frontend, or streamline trading operations, these solutions help you get more from your data.

Straight from the source

We believe that BetMakers’ RaceOdds solution will take the Hollywoodbets Racing product to even greater heights. The solution allows us to offer over 335,000 races a year to our customers and ensures we have content consistently available across the three codes. This collaboration helps us provide an unparalleled experience to our valued customers"

Wayde Dorkin - Head of Product - Hollywoodbets
Who Can Benefit?

Our solution is ideal for traditional racing operators looking to modernise, expand, or digitally transform their pari-mutuel wagering offerings.

Operators & BookmakersOperators & Bookmakers
Traders & Risk TeamsTraders & Risk Teams
Professional Punters & AnalystsProfessional Punters & Analysts
Racing Bodies & TotesRacing Bodies & Totes
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FREQUENTLY ASKED QUESTIONS

RaceLab is built for seamless B2B integration, offering real-time ratings, predictive indicators, and automation for bookmakers and trading teams. Punting Form is designed for advanced punters and analysts needing precision analytics, custom pace maps, and direct access to historical split data.

Insights
BetMakers signs new deal with Hollywoodbets in South Africa
2025-04-16BetMakers signs new deal with Hollywoodbets in South Africa
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Ready to Elevate Your Betting Operations?Access cutting-edge technology, real-time data, and powerful trading solutions to optimise your operations and maximise profits.
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