
Melbourne, Australia, 6th July, 2026. BetMakers Technology Group (ASX: BET) today announced it has been appointed by AB Trav och Galopp ("ATG"), Sweden's national horse racing betting organisation, to distribute ATG's live racing content and data to wagering operators across Australia and New Zealand.
Under the agreement, BetMakers will make ATG's nominated Swedish and Danish horse racing available for fixed-odds betting, together with ATG's live vision signal. The arrangement broadens the international racing product available to operators in the region and deepens BetMakers' growing library of premium global content.
"BetMakers is incredibly proud to be working with ATG. Their racing is among the best in the world, and we're focused on getting that content live and available to operators across Australia and New Zealand quickly and reliably. This is a partnership we've wanted for a long time, and it's a genuine pleasure to bring ATG's product to our customers in the region," said Martin Tripp, Chief Operating Officer, BetMakers Technology Group.
“We at ATG are incredibly happy to expand our partnership with BetMakers. They help us as a betting company reach more customers with our products and races. We are delighted that we can now together take our Swedish races abroad, primarily to Australia and New Zealand.” Said Petter Johansson, International Business Officer, AB Trav och Galopp (ATG).
The partnership reflects continued demand from operators for differentiated international racing content and reinforces BetMakers' position as a global racing technology and content provider.
About ATG
AB Trav och Galopp (ATG) is the Swedish Horse Racing Totalisator Board, founded in 1974 to secure the long-term financial stability of Swedish trotting and thoroughbred racing. ATG is owned by the Swedish trotting and thoroughbred racing associations. Profits generated by ATG are reinvested into Swedish horse sport, supporting horses, participants and racing facilities, with responsible gambling central to how the company operates. ATG is headquartered at Hästsportens Hus, Solvalla, in Stockholm.
About BetMakers Technology Group
BetMakers Technology Group (ASX: BET) is a leading global provider of B2B wagering technology, advanced informatics, and racing services. We power licensed wagering operators and bookmakers across 30+ countries with pari-mutuel and fixed odds solutions, managed trading services, enhanced data and informatics, and digital wagering platforms. Our technology enables rightsholders and racetracks to unlock new revenue streams while delivering a superior betting experience for punters worldwide. Headquartered in Melbourne, Australia, with offices across Australia, the UK, Ireland, the USA, and Asia, BetMakers is at the forefront of innovation in global racing and wagering technology.
For more information, visit www.betmakers.com