LONDON, UK – Tuesday 1st April, 2025 Spotlight Sports Group (SSG), a world-leading technology, content, and media company specializing in sports betting, has today announced a multi-year partnership with global racing technology provider BetMakers. This collaboration will enable BetMakers to distribute SSG’s revolutionary Smart View product to its extensive global racing operator database via the BetMakers CoreAPI, allowing BetMakers global sportsbook customer base to seamlessly integrate Smart View into their existing racing offerings.
Smart View is a cutting-edge racing product developed over several years, designed to simplify the traditional racecard and make it more accessible to all audiences. Inspired by popular video games like FIFA and Football Manager, Smart View delivers a modern, clean, and intuitive experience. Its underlying data, dynamically updated to reflect live track conditions, is built on the world-leading Racing Post database and refined through data science, expert insights, and iterative learning.
As part of this partnership, Smart View will now be available in key global markets, including the United States, UK & Ireland, France, South Africa, the UAE, Australia and New Zealand. The key parts of the integration are already completed and Smart View is available immediately to BetMakers’ global customer base.
Sam Houlding, Managing Director B2B for Spotlight Sports Group, expressed his enthusiasm for the partnership:
“We are delighted to partner with one of the leading global racing technology providers to bring our revolutionary Smart View product to their audience. There is tons of positive momentum behind Smart View, and the fact that we can deliver this for all of the major global racing territories was a big factor in getting this agreed.”
Joey Carroll, Director of Business Development and Partnerships APAC at BetMakers, added:
“We’re thrilled to be able to offer our suite of digital customers this new and innovative product from Spotlight. Not only does it have an excellent UI/UX, but it is underpinned by strong data and is receiving positive feedback from punters within the market place. We can’t wait to see the impact it has on attracting a new audience to racing and ultimately increasing turnover for our partners globally.”
About Spotlight
Spotlight Sports Group is a global media and technology company specialising in sports betting content and data. With more than 500 staff, the business operates multiple award-winning brands, including Racing Post, the world’s largest horseracing affiliate, Pickswise, the #1 post-PASPA affiliate in the US, myracing, and Free Super Tips. Our other businesses in the group are ICS-digital and ICS-translate. Our global B2B division provides sports betting and fantasy sports content, including in-play, through the EGR award-winning Superfeed product.
About BetMakers
BetMakers Technology Group (ASX: BET) is a leading global provider of B2B wagering technology and services, supporting licensed betting operators in 30+ countries. Our advanced platforms, fixed odds and pari-mutuel wagering solutions, data services, and betting content empower rightsholders and racetracks to unlock new revenue streams while enhancing the betting experience.
Headquartered in Melbourne, Australia, with offices across Australia, the UK, Ireland, the USA, and Asia, BetMakers is at the forefront of innovation in racing and betting technology.
For more information about BetMakers, please visit www.betmakers.com
BetMakers media and investor: investors@betmakers.com