MELBOURNE, VICTORIA (20th December, 2024) – BetMakers Technology Group (“BetMakers”) is pleased to announce the extension of its agreement with Australian wagering operator betr for the delivery of BetMakers’ fixed odds solutions, content, and data services.
BetMakers’ extended commercial agreement with betr includes Price Manager, a powerful all-in-one fixed odds wagering solution that combines BetMakers’ price management and automated trading strategies with its proprietary rating and pricing model. Under the agreement, BetMakers will also supply betr with official data services from a variety of rights holders, as well as providing access to the best-in-class Racelab content.
Bill Richmond, Chief Operating Officer at betr, commented, “BetMakers’ Price Manager platform helps us deliver our market leading Racing product. The solution allows us to offer over 300,000 races a year to our customers and ensure we have content constantly available across the three codes. This collaboration helps us provide an unparalleled experience to our valued customers”
Lucas Hopkins, Head of Commercial at BetMakers, said, “BetMakers is very pleased to extend our existing relationship with betr. The combination of the BlueBet/betr businesses has created a significant player in the Australian wagering landscape. The extension of this agreement serves as a strong testament to the crucial role our Price Manager solution plays in the world’s largest Racing books. We are excited to continue working with betr and look forward to developing further solutions that will ensure their ongoing success for many years to come.”
