Melbourne, Australia – 6th November, 2025

BetMakers Technology Group (ASX: BET) is pleased to announce the successful launch of its RaceBook+ embedded racing solution with SportyBet in South Africa, marking a major step forward in delivering a modern, integrated racing experience to one of Africa’s fastest growing betting platforms.

Built to seamlessly embed within an operator’s existing sportsbook environment, RaceBook+ provides a full-featured racing experience including fixed odds and tote betting, live pricing, form, and data, all within a familiar sportsbook interface. The result is a native, content-rich experience that drives engagement and wagering turnover while maintaining a consistent user journey across SportyBet’s ecosystem.

“SportyBet is a leading force in digital wagering innovation and we are proud to deliver RaceBook+ as part of their growth strategy,” said Lucas Hopkins, Head of Commercial at BetMakers. “Our embedded solution allows operators to activate premium racing content without disrupting their core sportsbook experience, offering punters the best of both worlds.”

Scott Ferguson, Senior Product Manager at SportyBet, added, “Partnering with BetMakers enables us to deliver a best-in-class racing experience that fits seamlessly within our existing sportsbook. RaceBook+ gives our customers access to world-class racing data and betting options while preserving the fast, intuitive interface SportyBet users know and trust.”

RaceBook+ leverages BetMakers’ global racing data network, delivering real-time odds and insights from hundreds of racetracks around the world. The modular design allows operators to tailor layouts, markets, and content feeds to regional preferences, ensuring flexibility and scalability across new territories.

This partnership further strengthens BetMakers’ presence across the African market and demonstrates the company’s commitment to powering innovative, localised wagering experiences through cutting-edge technology.