MELBOURNE, October 2025 — Betsy, the new independent racing outlet launched in September, has announced a strategic partnership with BetMakers Technology Group Ltd (ASX: BET), which joins as both an equity and technology partner.
The partnership unites Betsy’s commitment to honest, unfiltered racing journalism with BetMakers’ world-leading data and wagering technology, creating a platform designed to inform, entertain, and engage punters across the country.
Founded by seasoned racing media executives Matt Welsh and Paul Tatnell, Betsy’s mission is to deliver authentic coverage of Australian racing — sharp form analysis, opinion, podcasts, and news from some of the most trusted voices in the game, including Dean Watling (NSW), Blair Gibson (QLD), Mitch Lewis (SA) and journalists Chris Roots and James Tzaferis.
“Betsy is here for the punter, to inform, entertain, and help grow racing,” said Paul Tatnell, Co-Founder of Betsy. “Partnering with BetMakers ensures we can deliver premium content backed by world-class technology while staying true to our independent editorial voice.”
As Betsy’s technology partner, BetMakers will power the platform’s data and content infrastructure, integrating racing data, analytics, and wagering technology to drive deeper audience engagement and smarter betting experiences.
“Betsy is exactly the kind of innovation racing needs, built by people who love the sport and want to grow it through honesty, insight, and connection,” said Martin Tripp, Chief Operating Officer at BetMakers Technology Group. “We’re proud to back Betsy with our market-leading racing technology, including our Racelab analytics and data services, helping power a smarter, more engaging experience for punters and fans.”
“This partnership represents the best of both worlds — storytelling and technology,” said Matt Welsh, Co-Founder of Betsy. “Together, Betsy and BetMakers are building something special — a platform that celebrates the sport, engages punters, and helps grow the game for future generations.”
In addition to providing technology, BetMakers has also taken an equity position in Betsy, underscoring its confidence in the platform’s long-term potential and its role in modernising the way racing connects with fans.
Betsy and BetMakers share a clear goal: to make racing more accessible, transparent, and exciting for punters and fans alike. The collaboration combines Betsy’s editorial integrity with BetMakers’ innovation and scale, forming a powerful ecosystem that supports both the racing audience and the wider industry.
About Betsy
Betsy is an independent Australian racing outlet delivering authentic news, expert form analysis, and entertaining content for punters. Founded by Matt Welsh and Paul Tatnell, Betsy blends local insight with honest, quality journalism aimed at helping punters get closer to the sport they love.
Visit www.betsy.com.au