Melbourne, Australia, 28 September 2025

BetMakers Technology Group is excited to announce the launch of RaceLab Live, a dynamic new module delivering live, intra-day form and racing insights now available across the full BetMakers product ecosystem.

Racelab Live is now integrated and available for customers taking the following products:

• Apollo Platform
• GTX Platform
• Racebook+
• RaceOdds / RaceOdds+
• And coming soon to BetLine terminals

This innovative form tool delivers real-time, context-rich data directly to punters, whether they’re using mobile, retail, or digital channels, at the exact moments it matters most.

“Racelab Live gives punters access to relevant, bite-sized form and insights during the day, when they’re on the go and most engaged,” said Martin Tripp, Chief Operating Officer at BetMakers. “It’s about giving customers context when it counts and simplifying the decision-making journey in a fast-moving wagering environment.”

Racelab Live offers dynamic updates, simplified visuals, and intelligent commentary tailored for time-poor users, helping operators drive deeper engagement through a better-informed betting experience.

Whether powering fixed odds, tote, or managed trading environments, Racelab Live is designed to enhance conversion, boost engagement, and meet punters where they are, on track, online, or in-app.