Melbourne, Australia — BetMakers Technology Group has extended its partnership with PointsBet through a renewed agreement for BetMakers’ Price Manager solution, reinforcing the long-standing relationship between the two companies.

Under the extended agreement, PointsBet will continue to utilise BetMakers’ Price Manager technology to power automated horse racing pricing and trading across its wagering platform. The solution delivers real-time pricing, automated market management, and scalable trading infrastructure designed to support high-volume global racing content.

In addition to pricing, BetMakers’ broader racing solution includes integrated Race Day Control (RDC) services and rightsholder content delivery, ensuring operators receive accurate, real-time race management signals alongside compliant access to official data and content. This end-to-end approach enables a more seamless and reliable racing product for both operators and their customers.

Price Manager forms a core component of BetMakers’ racing technology suite, enabling operators to efficiently manage racing markets across multiple jurisdictions while maintaining competitive pricing and strong risk controls.

Joey Carroll, Director of Business Development & Partnerships at BetMakers, said the extension reflects both the strength of the partnership and the continued demand for scalable racing trading solutions.

“PointsBet has been a valued partner of BetMakers for many years, and we’re pleased to extend our relationship through the continued use of Price Manager. Our technology is built to support operators in delivering competitive racing markets at scale, with automation and flexibility at the core of the offering.”

The agreement further reinforces BetMakers’ position as a leading global provider of racing technology and services, supporting sportsbook operators with pricing, data, content, and end-to-end racing solutions.