BetMakers Extends Long-Term RaceOdds Partnership with evoke
BetMakers Technology Group has announced a long-term extension of its partnership with evoke plc, further strengthening the relationship between the two companies across global racing wagering solutions.
Under the renewed agreement, evoke brands including William Hill will continue to utilise BetMakers’ RaceOdds solution, formerly known as Price Manager, across key racing markets. The agreement reinforces BetMakers’ position as a leading provider of racing trading technology, pricing and managed services to tier-one operators globally.
The RaceOdds suite of products delivers automated racing pricing, trading and risk management functions across thoroughbred, harness and greyhound racing, enabling operators to efficiently scale racing offerings while improving operational performance and customer experience.
BetMakers Technology Chief Operating Officer, Martin Tripp said the extension “highlighted the strength of the long-standing relationship between the two businesses.”
“evoke brands; William Hill and 888 are globally recognised wagering brands and we are proud to continue supporting their racing product through our RaceOdds technology,”
“This extension reflects the confidence the team at evoke has in our racing technology and ability to support enterprise-scale operators across multiple jurisdictions.”
evoke plc Director of Racing Mark Howarth said BetMakers “continued to play an important role in the group’s racing strategy.”
“BetMakers has been a strong and trusted partner to our business for a number of years,” added Howarth.
“The RaceOdds product continues to deliver the flexibility, automation and scale required to support our racing operations across multiple territories. We are pleased to extend the partnership and continue working closely with the BetMakers team moving forward.”
The renewed agreement continues BetMakers’ momentum in delivering enterprise racing solutions to leading operators across regulated wagering markets globally.