BetMakers to Provide and Manage Pricing for SIS Racing Content, Becoming an Official Reseller
Melbourne, Australia – 31/10/2025
BetMakers Technology Group (ASX: BET) is proud to announce an expanded partnership with Sports Information Services (SIS), a leading global supplier of 24/7 live horse racing and betting content. Under this new agreement, BetMakers will provide and manage all pricing data for SIS’s racing content, while also becoming an official reseller of SIS’s global racing portfolio.
This collaboration brings together two industry leaders in racing technology and content distribution, delivering operators an end-to-end, data-driven wagering solution that enhances efficiency, market reach, and customer engagement.
“SIS has built one of the most comprehensive and respected portfolios of global racing content, and we’re thrilled to further strengthen our working relationship with them,” said Jake Henson, CEO of BetMakers. “By combining SIS’s global racing coverage with BetMakers’ industry-leading pricing models and technology, we’re creating a more seamless and scalable solution for operators worldwide.”
The new partnership will see BetMakers’ Racelab pricing models and automated Price Manager tools power SIS’s global racing product, enabling consistent, accurate, and market-aligned odds for thousands of races each week. As an official reseller, BetMakers will also distribute SIS’s live racing content to its extensive network of international wagering partners.
The comprehensive SIS racing portfolio delivers over 60,000 horse and greyhound racing events, from more than 170 racecourses and tracks across six continents.
Paul Witten, Managing Director, EMEA at SIS, said: “BetMakers’ expertise in racing technology, data and pricing solutions makes them a natural partner for SIS. This collaboration ensures our customers receive the most advanced, reliable, and competitively priced racing product on the market.”
Together, BetMakers and SIS are redefining how premium racing content and pricing solutions are delivered to the global wagering industry, ensuring operators and punters alike benefit from more consistency, transparency and innovation.
About SIS
SIS (Sports Information Services) has been at the forefront of live pictures and data delivery to the global betting industry for over 35 years. Building on a rich heritage of creating and distributing betting events for horse and greyhound racing, the business has evolved successfully in line with the changing needs of operators. Event-based esports contests and live draws, produced and delivered worldwide from purpose-built UK studios, are core elements of a comprehensive, 24/7 content offering.
SIS delivers its round-the-clock products to over 400 retail and online customers in more than 50 countries, 365 days a year. As well as 60,000 annual horse and greyhound racing events, SIS produces over 225,000 annual esports contests through its market-leading Competitive Gaming product. All eSoccer and eBasketball content, which runs across 10 concurrent streams, is underpinned by industry-leading levels of integrity (ESIC Gold Standards).
SIS also provides over 330,000 Live Numbers draws annually, across its world-famous 49’s Original Live Draw, 39’s and Fast 15’s variants.
For more information about SIS, please visit www.sis.tv