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The Future of Betting, Powered by Innovation

BetMakers delivers the world's most comprehensive solutions for tote and fixed odds betting on racing.

TRUSTED BY MANY

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The technology behind winning bets
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Fixed Odds & Tote SolutionsReliable, Scalable betting systems for seamless integration and possibility
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Real-Time Data & Trading ToolsAI-powered odds management and automated trading to keep you ahead.
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Racing Integrity & ComplianceAdvanced fraud detection and risk management for secure, fair wagering.
Solutions that simplify betting & drive success
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Tote
Scalable, modern pari-mutuel solutions powered by Quantum™, GTX, and RaceBook+. With global commingling, flexible pool types, and digital-ready platforms, we're redefining tote wagering for today's market.
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Fixed Odds Services
A complete, high-performance racing solution built for flexibility and scale. From pricing and data to frontend tools and risk management, we support every part of your fixed odds operation.
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Platforms
Deliver seamless betting experiences across digital and retail. From embedded racebooks to on-course kiosks, our end-to-end platform connects customers to racing and sports—anywhere, anytime.
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Data & Informatics
Unlock world-class racing data and analytics to power smarter wagering. Built on the industry's most advanced global database, our tools give punters and operators the insight they need to stay ahead.
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Powerful Products for Betting Operators

BetMakers delivers cutting-edge technology to optimize betting, trading, and racing operations. Our industry-leading products ensure seamless integration, real-time data accuracy, and regulatory compliance, helping operators maximize margins and streamline workflows.

Straight from the source

Our partnership with BetMakers spans nearly a decade, and their RaceOdds tool has been a true game-changer for our trading operations. It’s not just about automation—it’s about evolution. The tool has dramatically improved our scalability and efficiency, freeing up our traders to focus on more strategic, high-value tasks. The technology has also enabled us to take a much more granular approach to our strategy, uncovering margin opportunities in places we once thought were fully optimised. BetMakers continues to be a critical partner in our success."

Christopher Mckenzie - Commercial Director @ Evoke PLC (brands such as William Hill, 888 and Mr Green)
Your Competitive Edge in BETTING & Wagering
Trusted by industry leaders
Used by major operators and racing bodies across the globe.
Scalable solutions for every operator
Flexible technology that grows with your business.
Unmatched expertise in racing & wagering
Built by specialists with deep knowledge of the racing industry.
Insights
BetMakers signs new deal with Hollywoodbets in South Africa
2025-04-16BetMakers signs new deal with Hollywoodbets in South Africa
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Ready to Elevate Your Betting Operations?
Ready to Elevate Your Betting Operations?Access cutting-edge technology, real-time data, and powerful trading solutions to optimise your operations and maximise profits.
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