BetMakers Technology Group (“BetMakers”), a leading global provider of racing data and analytics, is delighted to announce an expanded partnership with Dabble, one of the world’s fastest-growing online betting brands. This extended agreement builds upon the existing collaboration between the two companies and marks an exciting new chapter as Dabble sets its sights on launching operations in the United Kingdom.
As part of the updated deal, BetMakers will provide its market-leading Price Manager technology solution for both the Australian and UK markets, empowering Dabble to maintain a competitive edge in delivering market-leading racing products and pricing strategies. In addition, Dabble will now benefit from BetMakers’ cutting-edge Racelab form product, further enhancing their offerings across both regions.
Jake Henson, CEO of BetMakers, said:
“We’re thrilled to strengthen our partnership with Dabble as they take this bold step into the UK market. Our Price Manager solution has been a cornerstone of their racing product success in Australia, and the addition of our Racelab ProFORM product will provide even greater value to their customers. We are excited to support Dabble’s international growth ambitions and look forward to continuing this highly successful partnership into new markets in the future.”
Dabble has experienced rapid growth in the competitive Australian market, leveraging BetMakers’ technology to build a reputation for innovative, customer-focused offerings.
With plans to replicate this success in the UK, the partnership ensures Dabble is well-positioned to deliver best-in-class products and experiences to racing enthusiasts.
Tom Rundle, CEO of Dabble, commented:
“Our partnership with BetMakers has been instrumental to our achievements in Australia, and we are thrilled to extend this relationship as we prepare to launch in the UK. BetMakers’ solutions, including the Price Manager and Racelab products, will play a key role in ensuring we continue to deliver unrivalled racing products and a seamless customer experience. We are excited to take this next step with BetMakers by our side.”
The expanded agreement reflects the shared commitment of both companies to innovation, growth, and excellence in the global betting industry.
As Dabble prepares to enter the UK market, BetMakers is proud to provide the technology and data solutions that will enable them to succeed in this new frontier.
About Dabble
Dabble is an online wagering business and pioneer of social betting. The company launched its Australia sportsbook in 2021 and expanded to the USA in 2023 offering daily fantasy sports contests, currently available in 27 states. Dabble’s impressive growth in just four years is underpinned by a line of first-to-market features that keep the focus on in-app fun and entertainment for its customer community, propelling Dabble to No.1 in the Australian app stores. Dabble will pursue further international expansion in 2025 alongside a continued focused on Australia and US market growth
About BetMakers Technology Group
BetMakers Technology Group is a leading global B2B provider of technologies and services that simplify betting at critical points along the wagering life cycle, unlocking new revenue streams, expanding markets, and enhancing the user experience.
Headquartered in Melbourne, Australia and listed on the Australian Stock Exchange (ASX:BET). BetMakers employs over 300 staff all around the world with offices in UK/IRE, the USA and Asia.
BetMakers Quantum Global Tote engine is a global leader in tote hosting and connectivity working with some of the biggest names in wagering. Through Global Tote, BetMakers delivers an advanced pari-mutuel wagering technology and service solution. Anchored by the internationally-deployed Quantum™ Tote Engine, wide-ranging integration capabilities, global SaaS hosting and operations services, and far-reaching international commingling capabilities, Global Tote’s solutions are helping propel the racing industry forward.
Global Tote’s wagering terminal hardware solutions and software solutions – including its fast and flexible embedded racebook solution – offer betting operators maximum freedom in designing their betting ecosystem. Combined with BetMakers’ full range of platform solutions and service options, Global Tote offers its partners a complete omni-channel solution for pari-mutuel wagering.
BetMakers also offers a suite of products to digital wagering operators. Through Global Betting Services, BetMakers extends a complete betting technology and service suite for bookmakers that is flexible, technologically advanced, easily integrated and able to grow to suit any size operation.
GBS betting platform development capabilities deliver a flexible range of platform solutions for fixed odds, tote and sports betting including white-label embedded racebook solutions for both online and terminal betting applications.
