Following the official launch of The Football Pools’ upgraded online platform by Gaming
Innovation Group (GiG Software Plc), the partnership with BetMakers to provide a global horse
racing product and experience is now live.
BetMakers embedded racebook joins GiG’s premium, cutting-edge X-Suite technology and is
accessible to GiG platform customers via GiG’s state-of-the-art SportX sportsbook.
BetMakers’ Embedded Racebook Solution offers a fast and seamless pathway for licensed
operators to offer a full racebook with a comprehensive platform that includes tote and fixed
odds wagering, historical form, insights, tips, and embedded video. Despite a rapid deployment
timeline, BetMakers’ solution is thorough, offering expert trading and risk management, a global
connection to tote pools, and a wealth of racing content from across the globe.
The solution comes with robust reporting capability for global rights holders and brand and
promotion engines, allowing operators to curate their generosity strategies per customer and
brand.
The launch of Football Pools represents a milestone moment in the UK market for GiG, as its
revolutionary X-Suite enters the region, blending decades of iGaming expertise with The
Football Pools’ rich history. With an estimated annual market value of £11 billion (€12.8 billion),
the UK is a strategic focus for GiG’s expansion, building on its success in regulated markets
across European and global regulated markets.
Andrew Cochrane, Chief Business Officer at GiG, commented: “A high caliber horse racing
product is key to any UK and Ireland facing sportsbook. BetMaker’s incredible depth of product,
experience and global approach to racing made them an easy choice to be our SportX horse
racing partner. We are thrilled to deliver a quality racebook to an iconic brand such as Football
Pools and look forward to adding more features and content in months to come.”
Jake Henson, Chief Executive Officer of BetMakers, added: “The platform proposition being
pulled together by GiG is first-class, as is the team behind it. We are excited to partner with
them to deliver a quality racing product for their global sportsbook customer base. To launch
with a storied brand such as Football Pools is a bonus, and we look forward to working with both
the team at Pools and content providers to ensure the best possible wagering experience for
racing customers.”
About BetMakers Technology Group
BetMakers Technology Group (ASX: BET) is a leading global B2B provider of technologies and
services that simplify betting at critical points along the wagering life cycle, unlocking new
revenue streams, expanding markets, and enhancing the user experience.
Find out more at BetMakers.com
About GiG Software Plc
GiG Software is a leading B2B iGaming technology company that provides premium solutions,
products, and services to iGaming operators worldwide, fully compliant with regulatory
requirements. GiG’s proprietary technology empowers our partners by delivering dynamic, data-
driven, and scalable iGaming solutions that drive user engagement, optimise performance, and
propel sustainable growth in the ever-evolving digital landscape. GiG’s vision is to be the
pioneering force in the iGaming industry, transforming digital gaming experiences through
innovation and technology that inspire and engage players worldwide.
GiG operates out of Malta and is listed on the NASDAQ First North Premier Growth
Market in Stockholm, Sweden, under the ticker GiG SDB.
Find out more at GIG.com
