BetMakers Technology Group (“BetMakers”) is pleased to announce that bet365 is now live with fixed odds betting on horse racing in the states of New Jersey and Colorado.
The agreement through BetMakers gives bet365 ‘Market Access’ for fixed odds betting on thoroughbred racing in New Jersey. Additionally, BetMakers will receive market access in New Jersey and Colorado, and allows bet365 to introduce other domestic and global racing content across both states.
bet365 commented: “Following the successful launch of our fixed odds horse racing betting product in Colorado, we are delighted to expand our partnership with BetMakers into New Jersey.
“This announcement is another milestone moment for bet365, showcasing our commitment to innovation and customer experience across North America.”
With the partnership originally announced back in June, this collaboration sees bet365 become the first sportsbook and igaming operator to offer fixed odds horse racing betting in the state of New Jersey.
See previous announcement for further details relating to the deal:
Todd Buckingham, Chief Growth Officer at BetMakers, said, “We are very pleased with the launch of bet365 in New Jersey and Colorado. We continue to work on opening markets and onboarding operators for the expansion of horse racing across the US.”
“As the sports betting market matures in the US, quality products such as horse racing will become more and more important for operators monetisation strategies”
“Horse racing is high frequency, high margin and high in excitement. We believe there is a substantial growth opportunity for the industry within North America off the back of the recent surge in online sports betting and gaming.
“We will continue to focus on ensuring the product is presented in the most convenient and streamlined manner for both operators and consumers.”
About BetMakers:
BetMakers Technology Group (ASX:BET) is a leading global B2B provider of technologies and services that simplify betting at critical points along the wagering life cycle, unlocking new revenue streams, expanding markets, and enhancing the user experience.
About bet365:
At bet365, we don’t do ordinary. We believe every sport should be epic.
Our world-class proprietary product now extends to 96 sports and over 1,100,000 live streams to 100 million customers worldwide.
Our global brand is powered by more than 9000 employees with offices in the UK, Brazil, USA, Gibraltar, Malta, Australia, Colombia and Bulgaria.
bet365 has a range of useful tools to help you stay in control of your gambling that can be found at https://responsiblegaming.nj.bet365.com/us and https://responsiblegaming.co.bet365.com/us
