Tote customers win big at the 2025 Cheltenham Festival
- Powered by the BetMakers technology platform the Tote enjoys strong growth at the 2025 Cheltenham Festival
The Cheltenham Festival once again proved to be a thrilling showcase of racing for fans and Tote wagering customers with some hugepayouts and exceptional value across the four days of top-class jump racing.
With the Tote guaranteeing a minimum £750,000 Placepot for each day of the Festival, racing fans engaged heavily with one of the most popular bets in the market.
The first day saw a staggering Placepot dividend of £11,050.70, rewarding punters who navigated the challenging racecard successfully. One particularly lucky on-course customer turned a straight £5 bet into over £55,000, highlighting the incredible potential of pool betting at the Festival.
Tote customers enjoyed outstanding value throughout the Festival, with Tote Guarantee ensuring the best possible returns for punters. Across all 28 races, the Tote Win price beat the industry SP in 10 races and matched it in the remaining 18, reinforcing the Tote’s commitment to delivering exceptional value for customers.
One of the standout moments came with Poniros’ remarkable win at 100/1 with traditional bookmakers. Tote bettors, however, received an even greater reward, with a final payout of 162.2 — a huge return that underscores the benefits of betting with the Tote in the marketplace.
Photograph by Grossick Racing Photography 0771 046 1723
Tote wagering at the Festival saw an impressive uplift, with total pool wagers reaching £31 million across all platforms, marking a 20% increase from 2024. This surge in engagement reflects the strength of the Tote proposition and the continued trust of racing fans both on course and online.
Dave Hammond, Tote’s UK Chief Commercial Officer, commented: “This year’s Cheltenham Festival delivered four days of top-class jump racing, and this is reflected by the huge level of engagement from Tote customers, with bet volumes up over 20% compared to 2024. We were delighted to see Tote customers benefiting from great value and an excellent betting experience.”
Jake Henson, Betmakers Technology Group CEO, added: “BetMakers Technology Group and our Global Tote division are proud to play a pivotal role in ensuring a seamless betting experience at the Cheltenham Festival as part of our partnership with the Tote.
“As the core pools wagering platform provider through our Quantum Tote software it is exciting to see such large guaranteed payouts on popular bet-types like the Placepot and for a few lucky punters on track to capitalise on this to make it a festival to remember.
“The Cheltenham Festival remains one of the premier events on the global racing calendar, and the Tote continues to be at the heart of the action, offering innovation, excitement, and the market leading for racing fans.”
On 17th March BetMakers Technology Group and the UK Tote Group entered into a new partnership which will run until at least 2029. Full details can be found here.